I ordered this direct from the publisher when I first heard about it. My copy came this weekend.
First, it's put out by the same people who publish Guns and Ammo, so it is heavy on gun articles. Second, like the first issue of Off Grid, it's largely oriented towards people new to survivalism. (Or prepping, if that term suits you better.)
I did find out that one of the writers for Guns and Ammo whose articles I have always enjoyed started his writing career with American Survival Guide many years ago. David Fortier is a well known gun writer but I never associated him with surivalism.
The magazine is laid out well, and the articles are well written. The main problem is that they are all for beginners, with the possible exception of the one on back up power for electronic devices. That was very useful and justified the $13.00 (includes S&H) that I paid for the magazine. It came in a paper envelope, which is good because it keeps your magazine from getting all torn up in the mail. On the other hand, when my post lady didn't close the mail box all the way and it rained, the paper envelope didn't protect the magazine and it got wet. I prefer the plastic wrapper that Survivalist ships in, all things considered.